Once the UX maturity assessment was complete, I turned my focus to understanding our users more deeply. The existing UI was a
"Swiss Army knife," attempting to serve every user in the same way, which resulted in a cluttered experience.
We conducted extensive user research through interviews, analytics, and customer data, resulting in detailed personas. These
personas became critical in guiding our design decisions, allowing us to tailor the interface to different user needs.
By redesigning the user interface to fit specific personas, we created a more intuitive, personalized experience. Instead of a one-size-fits-all
approach, users now had tools tailored to their specific workflows.(Figma file)
Quorum’s design and visual identity had not been updated in several years, even after a company-wide rebrand in 2020. I saw an
opportunity to align the platform’s aesthetic with the company’s refreshed brand and modernize its user experience.
Focusing on areas like the top and side navigation, we implemented a more modern and streamlined design, improving usability while
staying true to the company’s new brand guidelines. This overhaul not only enhanced user satisfaction but also strengthened brand
recognition and consistency across the platform. The introduction of a mature design system played a crucial role in maintaining
cohesion and efficiency throughout this process. (Figma File)
These efforts yielded significant results, both in terms of user experience and business outcomes:
Through a thorough assessment of UX maturity and the implementation of Persona Optimization and Modernization initiatives, I was
able to transform the user experience at Quorum. These efforts not only improved the product’s usability but also established design
as a strategic partner in the company’s growth, contributing to measurable improvements in engagement, efficiency, and brand
consistency. My leadership in UX helped Quorum evolve into a more user-centered and innovation-driven organization.
If you like what you see and want to work together, get in touch!
neiljchristensen@gmail.com